Save the date Sep 16th, Tel-Aviv
hayaData 2025 is coming

Creating a Community of Curiosity

About hayaData

hayaData conference is a not-for-profit event built for the data engineering, data science, BI, and data analytics communities. It is the place to hear insights from leading speakers, learn about the newest industry tools, and get best practices for working with big data.

We <3 data and we created this conference with the goal of bringing together the data community, data engineers & scientists, developers, researchers, and everyone interested in big data, to share knowledge and mingle. Every fan of data is invited.

Speakers

Adi Polak

Director, Advocacy and Developer Experience Engineering, Confluent

Adi is an experienced Software Engineer and people manager. For most of her professional life, she has worked with data and machine learning for operations and analytics. As a data practitioner, she developed algorithms to solve real-world problems using machine learning techniques and leveraging expertise in Apache Spark, Kafka, HDFS, and distributed large-scale systems. Adi has taught Spark to thousands of students and is the author of the successful book — Scaling Machine Learning with Spark. In early 2024, she embarked on a new adventure with data streaming, specifically Flink, and she can't get enough of it.

Adi is an experienced Software Engineer and people manager. For most of her professional life, she has worked with data and machine learning for operations and analytics. As a data practitioner, she developed algorithms to solve real-world problems using machine learning techniques and leveraging expertise in Apache Spark, Kafka, HDFS, and distributed large-scale systems. Adi has taught Spark to thousands of students and is the author of the successful book — Scaling Machine Learning with Spark. In early 2024, she embarked on a new adventure with data streaming, specifically Flink, and she can't get enough of it.

Yoav Nordmann

Tech Lead & Architect, Tikal

Yoav Nordmann is a Backend & Data Architect and Tech Lead with over 20 years of experience. At Tikal he holds the position of a Group Leader mentoring fellow workers. He is passionate about new and emerging technologies, knowledge sharing and a fierce advocate for open source. Being in the industry for so long gives him a sense of perspective on different languages, architectures, and hypes.

Yoav Nordmann is a Backend & Data Architect and Tech Lead with over 20 years of experience. At Tikal he holds the position of a Group Leader mentoring fellow workers. He is passionate about new and emerging technologies, knowledge sharing and a fierce advocate for open source. Being in the industry for so long gives him a sense of perspective on different languages, architectures, and hypes.

Racheli Abo

Senior Data Scientist, Riskified

Racheli is a Data Scientist at Riskified with 5 years experience in the Fraud Detection domain. She has led multiple projects regarding automating and optimizing ML solutions, and is currently working on data sampling related projects. Outside of her professional life, Racheli enjoys traveling, camping and Yoga.

Racheli is a Data Scientist at Riskified with 5 years experience in the Fraud Detection domain. She has led multiple projects regarding automating and optimizing ML solutions, and is currently working on data sampling related projects. Outside of her professional life, Racheli enjoys traveling, camping and Yoga.

Idan Tendler

Chairman & Founder, Anu Banu | Venture Partner, Vine Ventures

Idan is a senior tech executive and a serial cybersecurity entrepreneur. Idan began his entrepreneurial journey as the co-founder and CEO of Fortscale, a pioneer in user behavior analytics for security, which was acquired by RSA Security in 2018. He then co-founded and led Bridgecrew, a pioneer in security solutions for developers, which was acquired by Palo Alto Networks in 2021. Following the acquisition, he served as SVP and founding head of the Application Security business unit at Palo Alto Networks, helping build one of the company’s fastest-growing platforms. As a social entrepreneur, Idan has founded several non-profit organizations. He is the Founder and Chairman of Anu Banu, a platform mobilizing the Israeli tech community for social action and impact. As part of that he founded and serves as the Chairman of Place-IL, a nonprofit initiative dedicated to expanding opportunities in Israeli tech. Idan also co-founded Ir Medina, a nonprofit that leverages the Israeli tech industry to equip local municipalities in the country’s periphery with leadership skills, technological capabilities, and strategic support to better serve their citizens.

Idan is a senior tech executive and a serial cybersecurity entrepreneur. Idan began his entrepreneurial journey as the co-founder and CEO of Fortscale, a pioneer in user behavior analytics for security, which was acquired by RSA Security in 2018. He then co-founded and led Bridgecrew, a pioneer in security solutions for developers, which was acquired by Palo Alto Networks in 2021. Following the acquisition, he served as SVP and founding head of the Application Security business unit at Palo Alto Networks, helping build one of the company’s fastest-growing platforms. As a social entrepreneur, Idan has founded several non-profit organizations. He is the Founder and Chairman of Anu Banu, a platform mobilizing the Israeli tech community for social action and impact. As part of that he founded and serves as the Chairman of Place-IL, a nonprofit initiative dedicated to expanding opportunities in Israeli tech. Idan also co-founded Ir Medina, a nonprofit that leverages the Israeli tech industry to equip local municipalities in the country’s periphery with leadership skills, technological capabilities, and strategic support to better serve their citizens.

Nimrod Milo

Data Engineering Manager, HoneyBook

I am a husband, father of four wonderful daughters, and an avid DIYer. On a professional level, I am a data engineering manager at HoneyBook, where I lead a team that works on machine learning, classical data engineering, and business intelligence analytics. I have spent the last 11 years working as a data scientist, team lead, and group leader, always with the goal of creating practical and impactful data systems.

I am a husband, father of four wonderful daughters, and an avid DIYer. On a professional level, I am a data engineering manager at HoneyBook, where I lead a team that works on machine learning, classical data engineering, and business intelligence analytics. I have spent the last 11 years working as a data scientist, team lead, and group leader, always with the goal of creating practical and impactful data systems.

Sofie Zilberman

Sr. Streaming Solutions Architect, AWS

I design and optimize real-time data pipelines using Apache Flink, Kafka and Apache Iceberg, building fast, reliable, and scalable systems for streaming and streaming analytics. With experience in both streaming and batch processing, I focus on making data workflows efficient, observable, and high-performing. I enjoy solving complex challenges in large-scale data processing, always looking for ways to push the boundaries of performance and reliability. Passionate about Data Lakehouse technologies, I enjoy sharing knowledge through talks, hands-on sessions, and discussions on streaming architectures and real-time analytics frameworks.

I design and optimize real-time data pipelines using Apache Flink, Kafka and Apache Iceberg, building fast, reliable, and scalable systems for streaming and streaming analytics. With experience in both streaming and batch processing, I focus on making data workflows efficient, observable, and high-performing. I enjoy solving complex challenges in large-scale data processing, always looking for ways to push the boundaries of performance and reliability. Passionate about Data Lakehouse technologies, I enjoy sharing knowledge through talks, hands-on sessions, and discussions on streaming architectures and real-time analytics frameworks.

Roee Ben David

Product Growth Analyst, Meta

I'm Roee, a Product Growth Analyst at Meta, a husband and father of three. When I'm not trying to keep up with my kids, you can find me digging into data sets, looking for creative ways to uncover interesting insights. With over 9 years of experience in data and product growth, I've developed a unique approach that combines data analysis, experimentation, and cross-functional collaboration to drive business growth. I've had the opportunity to work with some amazing teams at companies like HoneyBook, Intel, and Woo.io, where I've honed my skills in analyzing user behavior, identifying areas of improvement, and developing data-informed solutions. I love jumping into new domains and challenges. I'm passionate about sharing knowledge and helping others understand the power of data-driven decision making, and I'm always looking for new ways to make complex concepts more accessible and actionable.

I'm Roee, a Product Growth Analyst at Meta, a husband and father of three. When I'm not trying to keep up with my kids, you can find me digging into data sets, looking for creative ways to uncover interesting insights. With over 9 years of experience in data and product growth, I've developed a unique approach that combines data analysis, experimentation, and cross-functional collaboration to drive business growth. I've had the opportunity to work with some amazing teams at companies like HoneyBook, Intel, and Woo.io, where I've honed my skills in analyzing user behavior, identifying areas of improvement, and developing data-informed solutions. I love jumping into new domains and challenges. I'm passionate about sharing knowledge and helping others understand the power of data-driven decision making, and I'm always looking for new ways to make complex concepts more accessible and actionable.

Hila Sofer Elyashiv

Group Manager, Data Engineering & DWH Architecture, Wix.com

I am Hila Sofer Elayshiv, a data professional with over a decade of experience in the industry. Over the past eight years, I have been part of the Wix team, transitioned from an Analyst role ro a Data Engineer, then I established and led the Data Modeling and DWH Team, focusing on crafting robust data models and building data warehouses tailored to the needs of internal teams. Today, I serve as a Group Manager and DWH Architect, who lives and breathes data.

I am Hila Sofer Elayshiv, a data professional with over a decade of experience in the industry. Over the past eight years, I have been part of the Wix team, transitioned from an Analyst role ro a Data Engineer, then I established and led the Data Modeling and DWH Team, focusing on crafting robust data models and building data warehouses tailored to the needs of internal teams. Today, I serve as a Group Manager and DWH Architect, who lives and breathes data.

2025 Speakers

Conference sponsors

Community partners

venue

David InterContinental Hotel, Tel Aviv

The conference will take place in David InterContinental Hotel, a luxurious venue for high-end events, right in the center of Tel Aviv

Get tickets

The talks will be either in Hebrew or English.

Early bird

Sold out

380₪

Regular

Sold out

460₪

Late bird

Available from 20.08 until 15.09 or until sold out

520₪

Before attending the conference we kindly request you to review our Code of Conduct.

2024 Highlights